General Trade (Traditional Trade):
General trade refers to stores that are owned by individuals and usually cater to the local customers’ requirements.
It is the distribution network of small retailers, dealers, wholesalers, and distributors.
Typically, procurement is done, through middlemen like distributors and retailers, individually by each owner of the store.
It is also known as "Unorganized retail".
Short credit cycle.
It is built on the inter-personal relationship between retailers and customers Limited products and limited shelf space.
Example: Your nearest Kirana store, where you can fulfill your last-minute shopping needs
Modern Trade:
Modern trade refers to a planned and organized approach to distribution and logistics management.
It involves supermarket chains, hypermarkets, or mini-markets functioning in a more structured and sophisticated manner.
Procurement is Centralised for all the supermarkets and stores
Usually, corporate-owned businesses that have only been around for a few years
It is also known as "Organized retail"
Long credit cycle
There is minimal customer interaction as a customer picks up products and proceeds to checkout
Product range is wide and various in-store locations to promote and display products
Online Trade:
Online trade refers to approaching customers and purchase happening through an online mode
Replacement and refund facilities are available for select products (within a few days)
No need to visit numerous stores to make purchases.
Multiple offers on products and different modes of payment for the purchase.
Purchases can be made across cities and states
You may get a vast selection of things delivered to your house with just one click
Example: Jiomart, Myntra, Flipkart
コメント